At the end of the lesson, you must be able to answer the following: outline the components of the micro, market & macro environments, explain the reasons why businesses have full control over the micro environment/limited control over market environment and no control over macro environment, identify the challenges of the business environments from scenarios/case studies/statements and examine the extent of control a business has over these environments, discuss/explain/describe how businesses can control the business environments, recommend/suggest ways in which businesses can be involved in the macro environment, discuss/explain the benefits/advantages of businesses that are involved in the macro environment.